P Louise Advent Calendar: Price, Contents & 2025 Reviews

P. Louise advent calendars have become a December ritual for beauty lovers. The 2025 Cruising Home calendar—their boldest yet—offers 49 items across 25 days in distinctive vehicle-shaped boxes, priced at £250 originally but now discounted to £145.

Typical Price: £250 · Days of Products: 25 · Items Included: 49 · Target Age Group: Teens & Tweens · Brand Focus: Skincare & Makeup

The table below shows key specifications for the P. Louise advent calendars alongside comparable options. This data helps readers quickly compare formats and pricing before reading detailed sections.

How Much Does the P. Louise Advent Calendar Cost?

The 25-day Cruising Home For Christmas calendar launched at £250, up £10 from the 2024 price of £240. Reviewers at The Independent (UK broadsheet publication) noted this as a premium positioning in the beauty advent calendar market.

“£250 for an advent calendar is just wild. I think it’s gone up a little bit as well. I think last year’s was 240.”

— YouTube Unboxer, price history review

As of early 2026, the price on the official P. Louise collections page shows the calendar discounted to £145—a substantial reduction that makes the proposition more accessible for gift buyers.

2025 Pricing Details

Two main calendar versions were available:

• 25-day Cruising Home: £250 (now £145)
• 12-day Bad Bitch Skincare: £110 (now £50)

Comparison to Past Years

The progression shows steady annual price increases: 2023 at roughly £220, 2024 at £240, and 2025 at £250. YouTuber unboxings confirm this trajectory, with multiple video reviews showing the price history side-by-side with product reveals.

“The P Louise beauty advent calendar isn’t exactly budget-friendly, but the sheer number of products goes a long way toward justifying its £250 price tag.”

— Independent Reviewer, The Independent

The implication: P. Louise has established itself in the premium beauty advent category, commanding prices comparable to luxury brands while maintaining its youth-focused positioning.

What Do You Get in the PLouise 12-Day Advent Calendar?

The 12-day calendar—officially called the “12 Sleighs Of Christmas Bad Bitch Skincare Advent Calendar”—focuses on skincare introduction and lip care. The official P. Louise site describes it as “skincare for the festive season,” positioning it as a stepping stone for newcomers to the brand.

The current discounted price of £50 (down from £110) represents what the brand claims is £767 worth of products—though this figure comes from the brand itself and lacks independent verification.

Product List

Items identified in unboxings include:

• Hand cream
• Eye bases
• Brow products
• Lip balms
• Bad Bitch Energy Hot Toddy item

Skincare and Makeup Focus

Unlike the 25-day version with its elaborate palette, the 12-day calendar emphasizes functional skincare. The Advent Calendar UK site notes it suits beginners or those preferring a streamlined routine. Reviewers at The Independent describe it as a gateway to the brand’s signature bold aesthetic.

The trade-off: less variety than the 25-day version, but concentrated value for skincare enthusiasts.

Is PLouise a Good Brand?

Independent reviews provide the clearest picture of brand quality. The Independent reviewer (professional consumer product journalist) describes products as “great for teens and makeup experimenters” while noting the range avoids acids, actives, or complex Korean skincare ingredients.

This positioning aligns with the brand’s explicit target audience: teenagers and young makeup enthusiasts. The P. Louise official website describes the calendars as “limited-edition with brand-new festive exclusive products”—emphasizing novelty and freshness over advanced skincare formulations.

Brand Reputation

The brand has built recognition through:

• Consistent annual advent calendar releases since 2022
• Distinctive vehicle-shaped packaging (campervan, caravan, pick-up, HGV)
• Youth-oriented bold aesthetic
• Active social media presence and influencer collaborations

Customer Reviews

YouTube content creators like Cherry Wallis have documented their unboxing experiences, showing days 1-19 in detail. These videos reveal consistent product quality within the brand’s styling—vibrant colors, usable textures, and decorative packaging that matches the marketing aesthetic.

Why Is P Louise Popular?

P. Louise fills a specific gap in the UK beauty market: premium-feeling products at accessible price points for younger consumers. The advent calendars represent the brand’s most visible annual event, generating significant social media engagement and unboxing content.

Rise of the Brand

The brand emerged from the UK beauty influencer space, establishing itself through:

• YouTube and Instagram presence
• Signature bold, pink-centric aesthetic
• Annual calendar releases that function as collectible items
• Cross-generational appeal through gift-giving patterns

Unique Selling Points

The packaging itself functions as decoration. The four vehicle boxes—campervan, caravan, pick-up truck, and HGV truck—feature a red, white, and pink track design. P. Louise UK notes the vehicles light up, adding a festive display element beyond typical calendar packaging.

The implication: P. Louise sells an experience as much as products. The calendar becomes part of home decoration during December, extending its value beyond the beauty items inside.

How Does P.Louise Stack Up Against Luxury Advent Calendars?

The £250 price point positions P. Louise in the premium advent calendar category, alongside brands like Charlotte Tilbury, Lookfantastic, and others. For context, the Liverpool Echo has covered luxury advent calendars including the Kylie Jenner range, which commands even higher prices.

Against luxury rivals, P. Louise offers competitive value: the 49-item count and claimed £567 worth of products exceed many comparably priced alternatives that feature fewer, smaller items.

The comparison table below shows how P. Louise calendars stack up against each other and luxury alternatives. This overview helps readers understand where the brand fits in the broader advent calendar market.

Vs. World’s Most Expensive

Some advent calendars exceed £1,000, featuring luxury watches or high-end jewelry. P. Louise occupies a middle ground: premium for beauty enthusiasts but not at luxury watch prices. The Liverpool Echo coverage notes the Kylie Jenner calendar as a benchmark for high-profile beauty releases.

Vs. Kylie Jenner Calendar

The Kylie Jenner advent range typically launches at £250+ for comparable 12-day formats, though luxury versions can reach significantly higher. P. Louise’s 25-day format at £250 offers more days than the typical Kylie release, though with different product positioning.

Is the P. Louise Advent Calendar Worth It?

At £250 original price, the calendar asks a significant investment. At £145 discounted, the proposition changes considerably. The Independent reviewer concluded that “the sheer number of products goes a long way toward justifying its £250 price tag,” finding the value exceeded the cost when accounting for 49 items.

The Destination Diaries palette alone—with 24 eyeshadows, 8 bronzers, 8 blushes, and 8 highlighters—functions as a complete face palette worth £40–£60 standalone.

Value Breakdown

Working backward from verified facts:

• 49 items at £145 current price = under £3 per item average
• Day 25 palette alone potentially covers £50–60 of value
• Remaining 48 items average £2 each if palette valued at £50

For Different Buyers

For teens and gift-givers seeking Instagram-worthy unboxings, the discounted £145 price represents strong value. For skincare enthusiasts prioritizing advanced formulations, look to alternatives without acids or actives. For collectors, the distinctive vehicle packaging holds display appeal beyond Christmas.

For UK gift buyers, the choice is clear: at £145 with instalment options available, the calendar delivers competitive value in the premium beauty advent segment—if bought at the current discounted price rather than the original £250.

P Louise’s 2025 advent calendar echoes the innovative 2024 edition contents of last year, maintaining its focus on premium skincare and makeup for teens.

Frequently asked questions

For UK shoppers hunting Black Friday deals on beauty advent calendars, our Black Friday 2025 dates guide covers key dates to watch. Those planning around the holiday calendar might also find our 2025 UK bank holidays reference useful for scheduling gift deliveries.